Hi Sweet Friends! Welcome to another Shop Small Feature. Y'all know these are my heart and soul because I love cheering other fabulous ladies on and watching them succeed. Today I get the pleasure of featuring one of my favorite Etsy shops. I hope you enjoy this Q&A session with Emily from Heartmade By Emily.
Hello Emily. Welcome to my blog sweet blog.
Can you tell us a little about yourself?
I’m a thirty-something attorney turned work at home mom (WAHM). I married my Mr. Wonderful 5 years ago, and I am a mommy to an amazing 3 year-old girl, a 5 year-old Shar Pei mix (can’t leave out the furbaby!), with a sweet baby boy on the way. I am completely coffee obsessed, and you can always find me in the kitchen baking up something fattening and delicious!
How did you pick your Etsy name?
Heartmade By Emily is just a name that popped up when I started making crochet items for close friends and family. I tried to be super cutesy and think up something more official and catchy, but this stuck. So I rolled with it!
What inspired you to open your Etsy shop?
I’ve been crafting and crocheting my entire life.
A friend of mine loved these coffee cozies I gave out for Christmas 2 years ago and jokingly said,
“Youshould sell these!” I honestly didn’t give it much though and opened my shop on a whim.
Let’s just say it’s been a learning experience!
What makes you most excited about owning your shop?
I love being a boss lady! Although its definitely had its challenges, I really enjoy the creative process. It’s exciting to make something that other people love. Running a shop and having a creative business are so different from my prior career. I think what I am most excited about is that I get to stay home with my kids while contributing financially to our household.
What inspires you to create new products?
A lot of my motivation in the creative process is based on seasons and current trends. With regard to coffee cozies, there are so many different embellishment options, that the challenge is really limiting and choosing designs that I think my customers would like most. I am also really inspired by the seasons. Fall and Winter are hugely creative times for me because they naturally scream warm and cozy. Summer is a bit tougher, but I feel like I can have more fun with cozy colors and outrageous embellishments.
What is your favorite item in your shop?
I love all of my button cozies! I have over 60 cozy styles available, but I love a simple button cozy. They are classic, come in a ton of colors, and can really match any outfit or vibe you’re feeling. Love a button cozy!
What is your best selling item in your shop?
Aside from Christmas themed cozies, the best selling items are our “Momma Needs Coffee” cozy and our Mint + Glitter Bow cozy.
Can you share any sneak peaks of items coming soon?
I’m currently rolling out all of my spring themed coffee cozies. I’m due any day now so I’m trying to get a jump on production and make everything available now to avoid any delay in shipping, etc. I pride myself on having a “ready to ship” shop because nobody likes waiting for their happy mail! I’ve just launched a Spring Linen Collection of soft, feminine, floral cozy styles. I have a few Disney and St. Patrick’s Day themed cozies in the works as well!
Do you have any special promotions currently?
I am always running fabulous coupon codes and flash sales on my shop Instagram {@HeartmadeByEmily}. Follow the shop and stay up to date with all the great upcoming promotions!
Thank you Emily for stopping by and sharing all about your lovely Etsy shop with us. I am loving your products whole heartedly! To see all of the fabulous products I have from Emily be sure to check out my Instagram and stop by her Etsy shop to grab yourself one (or ten) of her gorgeous cozies. I promise, you'll want them all. My husband laughs at my drawer full.
